What You Need to Develop a Money Making ‘Webshop’ and Operate It

What I meant by a ‘Webshop’ is ‘a website designed to sell something to make money for the owner’. You could be selling your own products or selling someone else’s product as an Affiliate. In either case you would need to have or know a number of things besides just a ‘live’ website.

Like opening a retail front in a conventional business what you need includes:

1. A proper ‘location’
2. A management or operating system
3. A working knowledge of who your customers are and what they are looking for
4. Products to sell which would satisfy your customers
5. A Customer management system to develop a customers’ list
6. A Market Promotion Program to keep in touch with your customers regularly

Having a proper ‘location’ means that your site be visible enough for people visiting the web to find it. Ideally you should be listed highly, preferably within the first six of a Google page. How you could achieve this would depends on how you promote your ‘Webshop’; this would be covered further on in this article.

In the internet, an operating system would include your website being properly hosted; having a web designing software eg.Nvu to change your store design when you need to; an overall management system like CPanel where you can register changes, create a email address for communication with customers, provide statistics for store sales and visitors etc.; a software for capturing customers names and link them to a promotion system.

To know who your customers are starts with a decision on which market niche you would want to be in. Having decided on the Niche you would need to learn how to use keywords to find out what people are looking for.

Now knowing what your customers desire, the next thing would be to find the products which would satisfy these wants. If it is information products an appropriate place to search for them would be at ClickBank. For physical products, there are many DropShippers in the web; i.e. if you do not wish to handle the shipping and postage yourself.

As to a customers’ management system, you need to subscribe to an Auto-Responder system. This is an essential overhead you cannot do without if you want to have a permanent customers list to sell to. One good system would be AWeber.

And finally a Promotion process if you want to have your ‘WebShop’ found and visited frequently. In internet parlance, it is called Traffic Generation. You can generate traffic using a paid Pay-Per-Click campaign in Google or other Search Engines or attract free traffic through writing articles for publishing in EzineArticles.com and other sites which include forums, social bookmarking etc.

To learn how to acquire all you need for your money making ‘WebShop’ and learn how to use them effectively, I suggest you subscribe to a good Affiliate program which teaches you all of it.

4 Ways to Increase Sales in Your Webshop

The goal of every webshop is to sell products to its visitors. The more, the better. Obviously. Most webshops have a conversion rate around 2-5 per cent which means that out of 100 visitors 2 to 5 of them will make a purchase.

If you want to increase sales in your webshop you can either attract more visitors or improve your webshop to convert more visitors into customers. Chances are you’re probably already spending quite a lot of money on online marketing and the outcome probably is reasonable, I hope. But why not have a look at how you can convert more of your existing visitors to customers for free?

There’s a term in online business called shopping cart abandonment, which is when visitors leaves your website in the midst of a purchase. This group of visitors are the ones closest to making a purchase in your webshop. They’ve found the product they searched for, clicked the buy button and then they leave your website… the question is why?

Here’s why customers abandon their shopping carts in your webshop

A survey done by emarketer.com during the current financial crisis reveals the top five reasons leading to shopping cart abandonment:

  1. Shipping charges too high – 43%
  2. Total cost of purchase higher than anticipated – 36%
  3. Wanted to comparison shop at other websites before making the purchase – 27%
  4. Could not contact customer support to answer questions – 16%
  5. Forgot usernames and passwords for store accounts created with merchants – 14%


What is particular striking about the survey results is that four of the five reasons are very easy to address. As a matter of fact only price comparison is hard to avoid online. So here is four easy ways to deal with shopping cart abandonment:

  1. Rethink your shipping charges and other delivery costs. Are they fair to the customer. What if you include shipping in your prices with a promise of free shipping? Be creative. And don’t attempt to make money on shipping.
  2. Be real clear about prices. Show the order total as early as possible and do not add extra handling fees on the last page of the checkout. You shouldn’t even have a handling fee.
  3. Make it really easy to contact customer support. Visible phone number and e-mail on all pages.
  4. Don’t force your customers to create accounts to make a purchase. Ask them after the purchase or create an account for them automatically.

It is estimated in the article that around 2/3 of all visitors add items to the shopping cart without finishing the purchase. It is obviously not pennies we are talking about here, so what are you waiting for?

First Steps Before Starting a Website

If you decided that you want to appear on the internet and have a website, first you have to think over a few basic things.

What would you like to advertise or sell online?

This is very important, because you have to choose the domain name and hosting to be able to provide all the necessary needs.

If you have a company and just want to have an “online business card” with some references, it is enough a small, 50-100mb hosting space and the domain name can be your company’s name. It’s just perfect for a small company where you advertise your services.

If you would like a dynamic, commercial website, which can use the Internet’s wide range of possibilities, you have to carefully choose the domain name and your web-hosting also be able to meet the demands.

When you decide on the domain name, try to choose one which contains a strong keyword for your site. It doesn’t matter for the search engines if the site finishes to “.com” or “.co.uk”, but because the public got used to the country codes on the internet, it’s preferable to have the “.co.uk”. You can buy the domain name in the UK online, in a few minutes, usually you can start using it in 24hours.
The hosting, as I mentioned before, has to be able to run the dynamic content. If the website has about 30 pages and every page contains at least 1 image, perhaps some downloadable content, the space it requires could be large. So before you buy anything you have to count an approximate size for you final site.

One more very important thing before you decide, is the PHP usage and MySQL database. This is the basic of the CMS (Content Management System) systems.

With webshops, advertising portals, dynamic sites or any combination of these, you have to have your strategy and decide way before starting building the site. To transfer it later to a new hosting, just because something is missing or not supported could be very problematic and time consuming.